Wednesday, February 20, 2008

How Farmers Can Sell Locally Grown Meat, Fruits and Vegetables

A Ninth District Agriculture Conference

Monday, March 3, 2008 8:30 AM

Edwards Hall

New River Community College Dublin, Virginia

8:30 AM Registration

9:00 AM Welcome and Introductions

Congressman Rick Boucher

9:15 AM The Retail Climate for Locally Grown Products: A Regional Success Story
Steve Smith, CEO, Food City

9:30 AM Exploring the Full Range of Marketing Opportunities
Charlie Jackson, Executive Director, Appalachian Sustainable Agriculture Project
Charles Green, Director of Marketing, Virginia Department of Agriculture and Consumer Services

10:00 AM Wholesale and Retail Marketing: The Appalachian Sustainable Development Model
Anthony Flaccavento, Executive Director, Appalachian Sustainable Development

10:30 AM Growing Trends in Direct Marketing
Tom Peterson, Agriculture Education Coordinator, Appalachian Sustainable Development
Wythe Morris, Virginia Cooperative Extension

11:15 AM The Retail Buyers’ Perspective
Al Oliver, Senior Produce Buyer, Ukrops
Steve Holloway, Director of Food Operations, K-VA-T Food Stores

11:45 AM Marketing Opportunities with Institutional Buyers
Chris Carpenter, Special Projects Coordinator, Washington & Lee University
Wayne Teel, James Madison University

12:30 PM Lunch
Following lunch, roundtable discussions organized by our cooperating partners
will be held to allow conference attendees to have in-depth discussions of the issues
raised during the morning presentations.

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