Wednesday, February 20, 2008

How Farmers Can Sell Locally Grown Meat, Fruits and Vegetables

A Ninth District Agriculture Conference

Monday, March 3, 2008 8:30 AM

Edwards Hall

New River Community College Dublin, Virginia

8:30 AM Registration

9:00 AM Welcome and Introductions

Congressman Rick Boucher

9:15 AM The Retail Climate for Locally Grown Products: A Regional Success Story
Steve Smith, CEO, Food City

9:30 AM Exploring the Full Range of Marketing Opportunities
Charlie Jackson, Executive Director, Appalachian Sustainable Agriculture Project
Charles Green, Director of Marketing, Virginia Department of Agriculture and Consumer Services

10:00 AM Wholesale and Retail Marketing: The Appalachian Sustainable Development Model
Anthony Flaccavento, Executive Director, Appalachian Sustainable Development

10:30 AM Growing Trends in Direct Marketing
Tom Peterson, Agriculture Education Coordinator, Appalachian Sustainable Development
Wythe Morris, Virginia Cooperative Extension

11:15 AM The Retail Buyers’ Perspective
Al Oliver, Senior Produce Buyer, Ukrops
Steve Holloway, Director of Food Operations, K-VA-T Food Stores

11:45 AM Marketing Opportunities with Institutional Buyers
Chris Carpenter, Special Projects Coordinator, Washington & Lee University
Wayne Teel, James Madison University

12:30 PM Lunch
Following lunch, roundtable discussions organized by our cooperating partners
will be held to allow conference attendees to have in-depth discussions of the issues
raised during the morning presentations.

Monday, February 18, 2008

Marketing Value-added Products: Where do I sell all this stuff?

Are you considering adding a value-added product to your agricultural business?
Want to learn what makes one value-added product a cash generator and another product a money pit?

Join eXtension's Entrepreneurs and Their Communities team for an online workshop on Wednesday, March 26 from 1:30-2:30 (EST). Our topic will be Marketing Value-added Products: Where do I sell all this stuff?

Our presenter for this session will be Ginger S. Myers, Regional Extension Marketing Specialist with Maryland Cooperative Extension. Ginger has over 25 years of experience in agri-business and small farm production. She has worked as an agricultural marketing specialist in Maryland since 1999.

Please help us to spread the word about this session. No pre-registration is required and there is no fee to participate. About 10 minutes prior to the start time simply go the Adobe Connect Pro meeting room at You will be presented with a login screen that has an "Enter as Guest" option. Enter your first name, last name and state, then click "Enter Room" to join the conference. To hear the audio of the workshop and participate in the Q&A portion of the workshop we will be using a built-in teleconferencing capability of Adobe’s Connect Pro conferencing software. Once you log into the meeting you will be presented with the option to enter your call-back number, your phone will automatically be called. After entering your number you will be automatically called and joined into the audio portion of the Web conference on your phone. Newcomers to online learning are welcome! We're all learning this together.

Thursday, February 14, 2008

Local Foods – Adding Value and Building Markets

Local Foods – Adding Value and Building Markets
Thursday, February 21st, 2008
7-9 pm
Blacksburg Country Club·
Are you interested in learning more about potential markets for your food products?
Have questions about regulations, business development, and marketing?
Does it make sense to market a branded product?
Wondering if there are benefits to networking?
Catawba Landcare invites you to this seminar on local foods. Speakers include Joell Eifert and Rob Williams with Virginia Cooperative Extension and the Department of Food Science and Technology at Virginia Tech.
Also in attendance to answer questions: Steve Garman, USDA Meat Inspector, Barry Jones, Regional Supervisor for the Virginia Department of Agriculture and Consumer Services, and Dr. Dougherty, Director of the Business Technology Center.
There will be plenty of time for Questions and Answers.Refreshments will be provided!
For more information, contact:
Christy Gabbardcgunnels@vt.edu540 357 3744

Monday, February 4, 2008

Congressman Goodlatte's Agriculture Conference

WHEN: Monday, February 25, 2008 from 10 a.m. to 12:00 p.m.

WHERE: Yellow Barn Shenandoah Caverns 621 Caverns Road Shenandoah Caverns, Virginia

WHAT: The Agriculture Conference will cover issues of concern to Shenandoah Valley farmers and those interested in farmpolicy. Guest speakers will cover topics including livestock and poultry health, conservation and rural development programs, farm lending and trade.

From:Bob Goodlatte's E-newsletterServing Virginia's Sixth District


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